New to Bulk SMS Marketing?

What is Direct Marketing

What is Direct Marketing and How Does it Work

Direct Marketing is also known as direct response marketing and is used by companies to communicate directly with their customers through a variety of media. Traditionally this would have taken the form of fliers, newspapers, magazines, tv and outdoor advertising but nowadays there is a greater emphasis on Digital and Mobile Marketing techniques such as […]

What is an SMS Gateway and How does it work

What is an SMS Gateway and How Does it Work

Most software will have a communications feature built-in, some use email notifications, some use push notifications to a mobile app and some use SMS. For the ones using SMS to communicate with customers the message will need to be sent to an SMS Gateway. The basic function of an SMS Gateway is to deliver the […]

permission based marketing

Permission Based Marketing

Permission based marketing was first introduced in 1999 by marketing guru Seth Godin. According to Seth ‘permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.’ Permission based marketing is a privilege, not a right! The term ‘permission marketing’ speaks for […]

common-mistakes-sms-marketing

4 Mistakes You Can’t Afford to Make with SMS Marketing

Text messaging have proven to be one of the most effective marketing tactics out there with an open rate of 98% and high customer engagement, its use in a business’s marketing mix is becoming more and more sought after. Text messages are quick to write, and if done well can be highly effective. However, as […]

marketing-to-millennials

Marketing to Millennials

Millennials are the most heavily marketed to generation in history. They are bombarded each day with TV, Radio, Social Media, Print and now Mobile Advertising. In the middle of all this noise, how do you get your message to stick with millennials? How do we go about marketing to millennials? What is a Millennial? We […]