Sendmode Blog

2017 digital marketing trends

2017 Digital Marketing Trends

Digital marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. From artificial intelligence to rising data intelligence and brand safety, Sendmode has brought together the latest digital marketing trends for this year. As we enter the second half of the year, organisations are facing more […]

SMS Marketing

Summertime Marketing Tips

Summer can be a challenging time for many businesses. The weather is heating up but that doesn’t mean that your marketing efforts should be cooling off. Summer means that we are half way through the year, which is a perfect time to reassess your marketing plan. Use this time to percolate some new ways to […]

sms v email

SMS Marketing vs. Email

Email has been a thorn in the side for business professionals and small business owners for decades. The endless pile of messages in our inboxes, and the constant battle of deciding what deserves our attention. Yet, email remains a mainstay of mass marketing communications. Over the years, it’s cemented as a necessity for ever type […]

business advertising

Business Advertising

When budgets are tight, marketing may be the first expense you look to cut. But, let me stop you right there. While traditional advertising methods are expensive and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Knowing where to start can sometimes be tricky for small businesses, so […]

Content Curation

Small Business Marketing – Content Curation

Content curation is a hot topic among marketers these days. Few companies actually understand what content curation is and how it can help build strong brand awareness. Successful marketers appreciate that content isn’t always unique, so they regularly share information that’s curated from other sources – and refresh it by adding their brand’s own unique […]

Sending an EMail2SMS to a Group from Outlook

Tutorial – Sending an Excel2SMS Message

We have developed a class little program which can send an SMS from an Excel spreadsheet. Our Excel2SMS feature is perfect for reminding a list of debtors or membership renewals. It is super easy to setup and can be done in three easy steps. 1. Create an account with Sendmode Open an account with Sendmode […]

SMS Marketing for Retailers

Crafting a Valuable SMS Marketing Campaign for Retail

We live in a time of unprecedented connectivity. SMS marketing represents a real opportunity for retailers. Unfortunately, a text message with no recipients makes as much an impact as a musical event with no fans. Sending an SMS implies it is high priority and likely to be read. When someone gives you their permission to […]

Marketing Psychology

Using Marketing Psychology to Improve your Bottom Line

Small changes can make a huge difference to the impact of your marketing campaigns. Sometimes it’s the little things that make the most meaningful impact. Marketing psychology is one of those little things. It can have a huge impact on your bottom line. With the vast majority of buying decisions motivated by the needs of […]

Sending an EMail2SMS to a Group from Outlook

Tutorial – Sending an EMail2SMS to a Group from Outlook

Many SMS Suppliers have an EMail2SMS feature. Generally they allow users to send to an individual number at a time. We have brought this a step further by allowing customers to send an email to a group in their Sendmode account. This tutorial shows how to do this in a few easy steps. It takes […]

email to sms

Sending an SMS from your email account

Despite the fact that everyone can read their email on their smartphone there will always be times and situations in which it’s more advantageous to send a short email as a text. This is particularly useful if you’re emailing a non-smartphone user, or need to send a text when you’re away from your mobile. Did […]