Marketing

Video Marketing

The Importance of Video Marketing

Social Media Marketing and SEO are two tightly interwoven strategies, adding video to this is a recipe for success. From traditional TV commercials to today’s YouTube, Snapchat, Facebook Live, and IGTV, video has become a staple in our everyday lives. And one of the most successful ways to get your message out there. With figures […]

offline marketing

Offline Marketing Strategies

Nowadays business owners can be overwhelmed by the number of channels out there for marketing their business. Much of the focus involves modern marketing techniques on the internet such as SEO, social media, content marketing, Facebook Ads, Google ads and other online marketing tactics. However, you don’t have to limit yourself to these. In fact, […]

b2b marketing

The Future of B2B Marketing

This blog is based on a great presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn. It is about the idea that originality can be a delusion, especially for B2B Marketing. He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct […]

benefits of relationship marketing with sendmode

Benefits of Relationship Marketing

You’ve most likely heard that it is more cost effective to retain a customer than to find a new one. The cost of grabbing a new customer’s attention in today’s world of marketing overload can be very high. So when you do reach a new customer and they purchased your product or service, you should […]

The State of B2B Content Marketing | Sendmode [Infographic]

B2B companies are quickly catching up with the popularity of content marketing among B2C companies. This infographic, courtesy of Marketing Profs, explains: How different content format serves different roles The importance of high-quality credible content How content effectively impacts lead generation How B2B content marketing is still maturing How to plan for content marketing success […]

SEO mistakes

Five Common SEO Mistakes Made by Marketers

Search Engine Optimization (SEO) and content marketing are a powerful combination that can build website’s authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche. However, many people struggle to get great SEO results from blogging. There are 5 common mistakes […]

mobile marketing

Mobile Marketing – 2018 Statistics and Tip for Small Business | Infographic

Mobile marketing is gaining momentum, and it’s not going to slow down anytime soon. Tips • Ensure making payments on mobile is easy to do. • Capitalize on social media. • Make sure videos are mobile-friendly. • Make sure your website is mobile friendly. • Use mobile native video advertising. The infographic below (courtesy of […]

LinkedIn Marketing

LinkedIn Marketing for Small Business Owners – Part 7 of 7

We’ve come to the end of our series on making the most of LinkedIn Marketing for your business… This final blog runs through some security pointers for keeping your profile safe. Tips such as creating a password best practice and how to use 2-factor authentication to make your account very secure. Thanks to MarketingProfs for […]

LinkedIn Marketing

LinkedIn Marketing for Small Business Owners – Part 6 of 7

Second to last blog in our series has 11 bite size tips for making the most out of LinkedIn Marketing for your business. We hope the infographic below provides a few tips that you may not have already known about. Such as the best time of day to post on LinkedIn for maximum coverage, how […]

LinkedIn Marketing

LinkedIn Marketing for Small Business Owners – Part 5 of 7

This blog is about taking all we have learned about LinkedIn and putting it all together to create a professional and compelling profile of you and your business. Remember LinkedIn Markeing has access to 350 million professionals worldwide, many of whom are decision makers who can directly impact on your bottom line. The infographic below […]