If you do not have mobile as part of your marketing strategy, you need to move quickly. Google said last year ‘It is not mobile-first anymore, it is mobile ONLY’. More people browse the internet on their phones now than on a desktop, you NEED to have a mobile marketing strategy.
There are a number of ways to do this. Two of the most popular ways to market directly to your customers’ mobile devices are Email Marketing and SMS marketing.
From our 10 years’ experience in the mobile marketing industry, here’s what you need to know about mobile marketing:
People Read Your Messages
A recent study found that the open rate of mobile messages is 98%, versus 22% for email. From your own experience you probably get tons of emails. Even with spam filters and firewalls, lots of emails get through that you barley glance at. On the other hand, 90% of people read a mobile message within the first three minutes of receiving the message.
Furthermore, while email apps exist on mobile devices, the app is not used as frequently nor is as intuitive as your SMS or mobile messaging app.
People Are Already Engaged
Over 2.1 billion people are using instant message platforms or mobile messaging technology throughout the world. And those numbers are projected to grow.
Furthermore, while mobile messaging apps require a download and installed, the SMS function is available on every mobile device. Therefore with SMS you can reach 100% of your customer base without the need for them to download and install an app.
Messaging Apps Will Continue To Grow
The adoption curve of messaging technology is reaching the peak of mass acceptance and engagement, regardless of age and demographic. According to a recent 2017 Pew Research survey, a growing share of consumers now use their phones as their primary means of online access at home. In fact, just over one-in-ten adults are ‘smartphone-only’ internet users – meaning they own a smartphone, but do not have traditional home broadband service.
So you need to have a mobile marketing strategy to reach a growing number of your customers, who use their phones to access all their digital media.
About Sendmode
Sendmode has been in the Mobile Marketing industry for 10 years and serves over 35,000 customers worldwide. If you would like to try our SMS platform please click the link below, check out our extremely low prices and then try our total free, no obligation free trial.
John
