Now that we are well into 2014, January/February blues are almost but a distant memory….. seize the next couple of weeks to get your marketing campaign calendar rebooted, refreshed, updated and ready for action! With numerous events imminent, it’s a prefect time to plan what you are going to send to your customers and, very importantly, when!! It’s imperative you don’t bombard your customers. This can easily happen when events fall within weeks of each other. Once organised, you can craft your messages and schedule them, well spaced out, to ensure you reap the most from your campaigns, avoiding any risk of possible opt outs! Remember, we recommend messaging your customers once every 4-6 weeks.
St Patrick’s Day, 17th March
Human Right’s Day, 21st March
Easter, Good Friday, 18th April
Family Day, 21st April
Freedom Day, 27th April (& Public Holiday 28th April)
Workers Day, 1st May
Youth Day, 16th June
To start with, St Patrick’s Day is a fantastic opportunity to inform your customers of your special deals and discounts. After the Christmas/New Year lull, folk are really keen to come out of hibernation and treat themselves…your offers will be warmly welcomed!
Get your campaign calendar co-ordinated, ensuring you make the most out of the upcoming holiday seasons’ events.
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