Improving Customer Experience
The term “customer experience” is ubiquitous in business these days. In fact, focusing on the customer experience has become the single most important way for an organisation to achieve success. Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you […]
Effective Tips for a Text Marketer
Millions of businesses worldwide use permission-based text marketing to reach their customers instantly. The power of delivering your marketing promotions by text message can be seen in the 98% open rate of all messages. It is a super powerful way to communicate with your customers. However, if you are responsible for being the text marketer […]
Wholesale SMS
If you are looking for wholesale SMS you have probably seen that pretty much every company selling wholesale SMS will tell you the same thing. Great prices for direct routes, always on support. So why would we be different? Well, firstly we specialise in three markets, the UK, Ireland and South Africa and have built […]
The Do’s and Don’ts of Effective Bulk Text Marketing
Bulk Text Marketing is an extremely effective way for businesses to market their products and services. The main reasons are that SMS messaging is fast, secure and always reach their targeted audience. The fact that 98% of text messages are read by customers is a business owners dream and far outreaches any other forms of […]
Why Customer Reviews are good for Business
Word-of-mouth is king when it comes to making a purchasing decision. It is estimated that reviews signals account for 9.8% of the total ranking factors, which means that they cannot be ignored during SEO, especially if a brand can benefit from their use. Customer reviews of your business, service or product posted through your website […]
BulkText Marketing for Time-Poor Business Owners
As time-poor business owners, we have a tendency to shy away from one of the most difficult and frustrating tasks in business. Marketing. BulkText marketing can do your marketing in minutes per week. What do I need to do? First, you will need an opt-in database building strategy. This is where you build a list […]
Horizontal Marketing for SME’s
Marketing is a constant challenge for business owners, especially those of us in small or medium sized businesses where time and resources are scarce. Have you considered a partnership with another company to seek opportunities to bring a combined product or solution to the market? What is Horizontal Marketing? Horizontal Marketing is where two separate […]
The Future of B2B Marketing
This blog is based on a great presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn. It is about the idea that originality can be a delusion, especially for B2B Marketing. He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct […]
Fast SMS Marketing
Marketing can be a time-consuming activity for all of us. Time poor business owners are trying to do a million things at once and need a way to drive their sales in a fast and efficient manner. Typical marketing campaigns can cost hours or even days to prepare and broadcast. Consider designing a flyer for […]
Driving Quality Leads via SMS Marketing
Consumers are becoming more reliant than ever on their smartphones using them to shop, socialize, organise their day, finances, the list goes on. Customer engagement drives business. It is increasingly common for potential customers to select businesses based on their experience and emotions, rather than price or other more objective components. SMS marketing has one […]