104 Mobile Marketing Facts
The infographic below is full of facts about mobile marketing. Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn’t really be considered a trend, it should be a staple. The mobile marketing statistics and […]
The Importance of Video Marketing
Social Media Marketing and SEO are two tightly interwoven strategies, adding video to this is a recipe for success. From traditional TV commercials to today’s YouTube, Snapchat, Facebook Live, and IGTV, video has become a staple in our everyday lives. And one of the most successful ways to get your message out there. With figures […]
WhatsApp Marketing is on the way
WhatsApp has announced that they will be charging businesses for sending messages to their customers about events, promotions, offers, appointment reminders and event tickets. Is it limited in any way? Yes a little, it will not be a broadcast marketing tool like SMS as Businesses will still only be able to message people who contacted […]
Offline Marketing Strategies
Nowadays business owners can be overwhelmed by the number of channels out there for marketing their business. Much of the focus involves modern marketing techniques on the internet such as SEO, social media, content marketing, Facebook Ads, Google ads and other online marketing tactics. However, you don’t have to limit yourself to these. In fact, […]
Managing SMS Opt-In Campaigns
With the introduction of GDPR earlier this year, it is crucial that you offer SMS opt-in and opt-out options for your SMS marketing campaigns. Using SMS best practices provides added value to both your business as well as your customers. The infographic offers advice on managing an SMS opt-in campaign. Growing an opt-in database creates […]
The Benefits of Bulk Text for Tourism
Bulk text solutions for the travel industry ensure higher customer satisfaction and loyalty while helping focus the changing needs and demands of travelers. SMS overcomes many of the obstacles associated with online and email marketing. Whilst potential customers may not see your emails, SMS messages aren’t filtered the same way. 98% of recipients open SMS […]
What is Digital Storytelling?
Digital storytelling is a great way to connect with your customers and show them how you understand their requirements. Effective storytelling is important in not only helping consumers identify what their problems and needs are and presenting your products or services as a solution but in helping them to relate to your business on a […]
SMS and Mobile Marketing Facts
SMS has been a channel used by marketers to communicate with prospective customers for years. SMS marketing works for many companies. It enables brands to reach wider audiences that cut through noisy inboxes and instills a greater sense of conversation with consumers. There’s something about receiving a text message that creates a sense of urgency […]
Bulk Text Marketing for Hair Salons
Summer is here and people are out and about. If you operate a Hair Salon why not send them an offer direct to their mobile phones. Delivered instantly and ALWAYS read by consumers. That is one of the major advantages of bulk text marketing. Bulk Text marketing is used by millions of business owners worldwide […]
How Businesses use Mobile Marketing to Their Advantage | Infographic
Marketing is changing dramatically thanks to smartphones. It is estimated that 2.5 billion people will have access to smartphones by 2019. Today’s marketing initiatives go far beyond print ad and desktops, and it’s more important than ever to have a mobile marketing campaign in place for your business. Different Types of Mobile Marketing SMS Marketing […]