Benefits of Relationship Marketing
You’ve most likely heard that it is more cost effective to retain a customer than to find a new one. The cost of grabbing a new customer’s attention in today’s world of marketing overload can be very high. So when you do reach a new customer and they purchased your product or service, you should […]
The Future of SMS – Bulk Text and Artificial Intelligence
The core objective of any and all technological advancement is to reduce human effort and increase quality. Artificial Intelligence may be considered a thing of the future, you’d be astonished at how much we actually rely on artificial intelligence in our day to day lives. Not too long ago, artificial intelligence brought to mind scenes […]
Benefits of Direct Marketing
As an SME we do not have the budget to try spray and pray marketing techniques over TV or Radio. We prefer to use direct marketing techniques to quantify both our advertising spend and what return we are getting for that spend. Direct Marketing turns the painful art of marketing into a measurable science. Types […]
Direct Marketing Strategy for your Business
In an age of so many marketing messages coming at us each day, many business owners choose direct marketing for their business. Contacting your customers with a personalized offer direct to their mobile or inbox and grabbing their attention is considered one of the most effective marketing techniques for business owners. A good definition of […]
How to get the Right Balance with SMS Marketing
SMS Marketing is a balancing act. If you don’t interact enough with your customers, they will lose interest. If you overdo it and bombard your customers with messages daily or every second day, they will get irritated and unsubscribe. As well as striking the right balance between overdoing and underdoing it, you also need to […]
Using SMS Marketing to Retain More Customers
SMS Marketing and business texting have emerged as the heir to traditional email marketing. While email marketing still has social media beat in terms of control and building deeper engagement, it lacks the personal touch of a digital one-on-one with your customers and prospects. SMS has an overall open rate of 98%!! Compare that to […]
The Evolution of SMS Messaging
While SMS messaging is ubiquitous in our daily lives, it was a groundbreaking technology when first envisioned 32 years ago. The simple SMS has evolved over time, revolutionizing the way individuals and businesses communicate. From personal SMS messaging to SMS marketing, SMS messaging is used in a variety of manners. We’re fast becoming a mobile-first […]
Outsmart information overload with SMS Marketing
In an age of information overload and with your business competing with so many other channels for your customer’s attention, SMS Marketing is a way you can reach your customers directly. With open rates of 98% and depending on which study you read, SMS Marketing will give you between 10% and 50% response rate, it […]
Bulk SMS Service with full GDPR Compliance
GDPR has come into effect and laws have been enacted across the EU to further protect our rights to our data. Not surprisingly business owners were nervous about how this would affect their marketing via SMS, email or through social channels. We at Sendmode have been working on GDPR for the past 4 months and […]
Creating Bulk Text in a More Meaningful Way
Perhaps no medium gives a greater opportunity to communicate on a personal level than bulk text. It’s probably the most personal type of conversation you can have with a consumer via mobile. Text is the most widely and frequently used capability of a smartphone, for both personal and business communication needs, and SMS today is […]