Using LinkedIn for Small Business

LinkedIn Marketing

Does your company have a LinkedIn presence?

No other social networking site comes close to LinkedIn for lead generation or professional networking. From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.

While it is important for all companies to have a LinkedIn presence, it can be a game changer for B2B companies. A 2013 study from Jill Konrath and Ardath Albee declared that 84% of users generated several business opportunities through the use of LinkedIn.

LinkedIn can be a great way to promote your home business for several reasons including:

  • There are over 65 million business professionals from around the world on LinkedIn.
  • The average LinkedIn member has an average annual household income of $109,000.
  • One person creates a LinkedIn login every second.
  • Nearly 50% of LinkedIn members have decision-making authority for their companies.

Consider the following:

Publish Engaging Content

The goal is to create content that is both interest and engaging for your target audience. Your content helps attract your reader, educate them, and exchange some information or a special offer for their personal information. Content marketing means the buyer is the expert and the one proactively reaching out to brands and businesses for help, they have done the research before they have reached out to you meaning that they have narrowed down their decision, 81% of consumers researched online before stepping foot in the store, meaning you want the most relevant and valuable content available.

If you’re not sure – don’t publish it. Don’t publish content for content sake!

Join groups

A great tip for businesses is to join LinkedIn groups that are relevant to their industry. Not only is this a great way for businesses to gain an understanding of what their audiences is talking about, but it also gives you a platform to interact or offer advice to an audience in your industry. Actively participating in such groups can establish expertise. Through joining industry groups (or creating your own), you get to know like-minded individuals and can make valuable connections in your field.

Keep in mind, as with all social media, LinkedIn is not the place to be directly marketing your business, find discussions where you can contribute your expert knowledge and use the platform to gain exposure for your brand.
The group function on LinkedIn is one of the most overlooked opportunities.

Finally, as with all major social media sites LinkedIn also offers brands the ability to reach their target audience through paid posts. However we would advise getting familiar with the platform and how it can help your business before putting ring fencing marketing budgets for LinkedIn advertising.

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