While hugely popular worldwide SMS Marketing is still only used by 39% of companies, giving you a massive opportunity to tap into the power of it as a marketing channel.
Learn how to deliver value through text messaging
It makes perfect sense that a brand would look for marketing channels to offer simple, fast engagement and more personal, threaded conversations with its customers. SMS Marketing, with its astonishing open and read rates, offers such a channel to marketers.
“SMS remains an effective, yet underutilized, mobile tactic among marketing leaders and is particularly valuable when used in conjunction with mobile techniques such as wallet, web and native applications to orchestrate a deepening level of customer engagement” said Charles Golvin, research director, Gartner for Marketers.
According to the Gartner 2016 Digital Channel Survey, SMS (i.e., text messaging) is currently one of the top four most-adopted mobile marketing tactics. Yet 61% of mobile marketers surveyed don’t use it, and one-third of these companies have no plans to invest in it in the coming 12 months.
This means that only 39% of companies have tapped into the power of SMS Marketing. There is a huge opportunity for your business to do so and get ahead of your competition.
Achieve Massive Reach
No other messaging medium approaches SMS in its reach. SMS is installed on practically every mobile phone and virtually every one of them is able to natively send and receive SMS messages. Subscribers need not possess a smartphone, download an application or include a data plan in their mobile subscription.
Elevated Read and Response Rates
98% of text messages are read by the recipient of the message. In fact 90% are read within 3 minutes of receipt of the message. These stats have remained the same over the past 10 years. People just love to use text messaging. From a marketer’s point of view, it means when you send an SMS Marketing campaign, you can be pretty much guaranteed that your customers will open and read the message.
Consider the Caveats
However, there are some important realities of SMS marketing that marketers need to address before jumping in.
- SMS campaigns are significantly more costly than email campaigns on a per-message basis because all the messages must flow through mobile operators that charge a premium.
- There is also an obligation on all companies not to spam consumers. You must get permission to text someone before doing so. marketers must follow consumer privacy best practices, including explicit opt-in procedures, easy access to program terms and conditions, and simple mechanisms to opt out.
Sendmode has been in the SMS Marketing industry for 10 years and serve over 35,000 customers worldwide. We have won numerous awards for customer service down through the years and pride ourselves on our levels of service & engagement with all our customers. We are available 24/7 for your needs and we monitor emails and incoming requests through evenings and weekends. We have loads of experience in the SMS Marketing industry and can help you build your customer database, design and implement your marketing campaigns.
If you are interested in trying our SMS Marketing service please contact us at any time via email at [email protected] or on webchat.
Or get stuck in straight away by clicking the link below, check out our low prices and clicking ‘Try for Free’ for a no obligation free trial. And expect a lovely welcome call from one of our support staff.
Thanks for taking the time to read this post and have a lovely day further.