SMS and Mobile Marketing Facts

SMS has been a channel used by marketers to communicate with prospective customers for years.

SMS marketing works for many companies. It enables brands to reach wider audiences that cut through noisy inboxes and instills a greater sense of conversation with consumers. There’s something about receiving a text message that creates a sense of urgency that drives people to read it straight away. This sense of urgency is not mirrored in any other inbound marketing channel.

SMS Facts and Stats

Over 70% of smartphone user text, while only 43% make calls. Smartphones are now more “pocket computer” than communication devices. However, that doesn’t mean that we’ve stopped texting. Rather, over 70% of smartphone users text regularly.

Did you know that 8.3 trillion text messages are sent every day worldwide. Breaking it down, that comes out to 15.2 million text messages sent per minute.

In the UK, online retail sales grew 11.1% and sale via a mobile device grew year on year by 23.7%

The average smartphone conversion rates are up 64% compared to the average desktop conversion rate.

Response rates from SMS are 209% higher than from phone calls, email, and social media platforms. 29% of targeted customers will respond to text messages and 47% of those responders will go on to make a purchase.

68% of people surveyed in the UK have stated that they would like to receive offers from brands on their mobile devices.

The click-through rate of adding a URL to your SMS marketing campaign is currently 19%.

Interesting SMS facts you may not know

  • Twitter was inspired by SMS and the 140 character limit had been put in place to keep Twitter simple and accessible to all user, just like text message. This 140 character limit was doubled earlier this year as demand for extra characters increased.
  • The original Nokia phone beep for incoming text message “special” which was heard everywhere back in the 90s was in act Morse code for “SMS”.
  • Since 2003, it has been legal in Malaysia for a man to divorce his wife by sending a text message as SMS is considered to be “just another form of writing”.

The marketing industry isn’t the same as it was 10 years ago. Much of this can be put down to the rise of the smartphone. Today’s marketing initiatives go beyond print ads and desktop, and it’s more important than ever to have a mobile marketing campaign for any business, small or large.

About Sendmode

Sendmode has been in the Bulk SMS and SMS Marketing industry for almost 10 years (November 2018!!) and serves over 30,000 customers worldwide. We can help you build your opt-in customer database with easy to implement techniques and then provide advice on content, timing, and frequency of your bulk SMS marketing campaigns. If you would like to try SMS for the first time (or maybe switch from your current provider) please click the image below, check out our super low prices and then click ‘Try for Free’.

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