Mobile Coupons
Mobile coupons present a substantial opportunity for business growth helping attract new customers and improve the loyalty of existing customers. Mobile coupons are powerful tools for product and service discovery, they are an essential tool in any businesses marketing strategy. Offering mobile coupons is a great way to encourage customers to make a purchase. There […]
The rise of RCS Messaging
RCS Messaging – What is it? RCS industry initiative was formed in 2007 by a group of industry promoters. In 2008 the GSM Association officially became the project ‘home’ of RCS and an RCS steering committee was established by the organisation. Fast-forward 7 years and Google first announced the launch of RCS (Rich Communication Service) […]
SMS for Appointment Reminders
Appointment reminders are crucial in eliminating no-shows for your business. 62% of no-shows occur because customers simply forget about their booking. By sending a quick SMS reminder businesses can radically reduce the number of no-shows they receive. Appointment-based businesses lose between 5-10% of their time because of no-shows. Missed appointments cost the NHS more than […]
Bulk Text Marketing for Retailers
With so many players in the retail market, businesses face harsh competition on a daily basis. Establishing powerful relationships with customers is key to achieving goals for a successful and profitable brand. According to research related to the performance of Bulk Text marketing, customers are more willing to make a purchase after receiving and reading […]
4 Mistakes You Can’t Afford to Make with SMS Marketing
Text messaging have proven to be one of the most effective marketing tactics out there with an open rate of 98% and high customer engagement, its use in a business’s marketing mix is becoming more and more sought after. Text messages are quick to write, and if done well can be highly effective. However, as […]
What is RCS Messaging?
Rich Communication Services (RCS) messaging is the next evolution of SMS Text Messaging. With Google announcing the expansion of its RCS and the rolling out an Early Access Program for the service, Android Messages application will replace the current native messaging app for android handsets. Rich Communication Services is aiming to replacing SMS messaging with […]
Using LinkedIn for Small Business
Does your company have a LinkedIn presence? No other social networking site comes close to LinkedIn for lead generation or professional networking. From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy. While it is important for all companies to have a […]
5 tips for successfully using web text
Web text is one of the lowest cost, direct and genuinely high revenue generating ways to market your business. Research shows that SMS messages are read more than any other messaging medium, with a 98% open rate within the first three minutes of delivery, it’s highly likely that your message will reach your target audience […]
Tips for Successful SMS Marketing
SMS Marketing is an essential ingredient for any successful marketing campaign with 98% of messages opened within the first three minutes of delivery, for business, the impact of text message penetration is now greater than ever before. According to www.searchenginejournal.com consumers who are sent text messages have a 40% higher conversion rate than those who […]
Smishing
Smishing is a short term for SMS phishing, a variant of phishing email scams that instead utilizes SMS systems to send out bogus text messages. It is the act of using mobile phone text messages to lure victims into immediate action such as downloading mobile malware, visiting a malicious website or calling a fraudulent phone […]