Business Advertising
When budgets are tight, marketing may be the first expense you look to cut. But, let me stop you right there. While traditional advertising methods are expensive and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Knowing where to start can sometimes be tricky for small businesses, so […]
Crafting a Valuable SMS Marketing Campaign for Retail
We live in a time of unprecedented connectivity. Bulk SMS marketing represents a real opportunity for retailers. Unfortunately, a text message with no recipients makes as much an impact as a musical event with no fans. Sending an SMS implies it is high priority and likely to be read. When someone gives you their permission […]
Using Marketing Psychology to Improve your Bottom Line
Small changes can make a huge difference to the impact of your marketing campaigns. Sometimes it’s the little things that make the most meaningful impact. Marketing psychology is one of those little things. It can have a huge impact on your bottom line. With the vast majority of buying decisions motivated by the needs of […]
Why Small Business Needs Digital Marketing
Why do small business need digital marketing is a question we regularly get asked. Small business -with limited marketing budgets – are competing with national and international brands when it comes to marketing. In this ever-growing digital era, small businesses have no other options but to compete with corporations that have much larger marketing budgets. […]
Permission Based Marketing
Permission based marketing was first introduced in 1999 by marketing guru Seth Godin. According to Seth ‘permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.’ Permission based marketing is a privilege, not a right! The term ‘permission marketing’ speaks for […]
Benefits of SMS Bulk Text
Choosing the most effective way to communicate to your target audience is essential. We know that SMS is the quickest way to market a business. Many still think that bulk SMS services are meant for only certain types of businesses. Businesses worry that SMS marketing may seem intrusive and so they are sceptical about using […]
