What is Bulk SMS and How does it work

What is Bulk SMS & How Does It Work?

Bulk SMS is a marketing technique that uses SMS to deliver short, concise marketing and information from businesses to their customer bases. The SMS function is available on every mobile handset and this gives SMS an advantage over other messages apps like WhatsApp, Facebook Messenger and Viber as it has 100% market penetration.

Generally business owners will create an account with an online service where they can upload their customer databases, segment into different groups and then send (or schedule) text messages to be sent out. The text messages are delivered instantly to customers and the read rate of SMS is an astonishing 98%. This level of engagement far outstrips email for example. In fact, for at least 60% of consumers, SMS marketing is preferred to other email marketing and push-notification services (Forbes).

There are many companies who provide this service in your country, try searching ‘Bulk SMS’ in Google and research some of the providers. Make sure the companies are reputable, have good reviews with an independent review company and understand the Data Protection legislation in your jurisdiction.

I use SMS for marketing promotions once a season. I buy £34 worth of SMS Messages from Sendmode and we are delighted with the response every single time.

– Pat, Pat’s Menswear.

Can I send Images or Video?

Yes you can. Many of the service providers will have an upload feature where you can upload an image or a video and this will place a web link in the text message. The consumer can then click on the link to view the content. Another advantage of using web links is that you can check who clicked the link and viewed the content, great for follow up engagement.

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About Sendmode

Sendmode has been in the Bulk SMS Marketing industry for 10 years and serves over 30,000 customers worldwide. We have won numerous awards for customer service down through the years and pride ourselves on our levels of customer service. We have loads of experience in the Bulk Text Messaging and SMS Marketing industry and can help you build your customer database, design and implement your marketing campaigns.

Thanks for taking the time to read this post. If you have any questions you can get us on web chat, email, or by phone at any time. We’re always here. Office Hours. N/A.