“A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
In simple terms mobile marketing is businesses communicating with customers through their mobile phones.
There are many different types, but here are the most popular types used currently:
Mobile marketing via SMS is where you can send marketing messages through text messaging.
Mobile marketing via MMS is where you can send marketing messages with text and images through the picture text messaging facility.
Mobile Applications (App’s) are the latest type of permission based marketing available for download; App’s were introduced due to the development of Iphones.
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