With Halloween coming up, we thought we’d come up with a few ideas to help drive sales using SMS Marketing around Halloween.
Before we start, a quick statistic:
The National Retail Federation in the US say the average American consumer will spend $80 this year on Halloween decorations, party treats and costumes for Halloween. This adds up to up to $8 billion Dollars in retail sales! This translates to about €50 in the EU and £40 per consumer in the UK. Definitely worth going after this spend. Here are a few idea’s with SMS Marketing.
Costume Photo Competition
Run a costume competition where customers can email photo’s of their costumes to you. Make sure they add their name and mobile number to the email for follow on marketing. Offer a good prize for Halloween or even for a discount on XMas club purchases
Discounts on Second Purchases
If your business offers anything somebody might need for a Halloween party, offer some kind of discount on those items, especially if paired with a higher-ticket part of your stock. Be creative with these deals. It’s okay to stretch the point to get a customer.
All Hallow’s Eve festival alert using SMS Marketing
Halloween is not the only holiday at the end of October. Depending on your customer base, offer alternative deals like an All Hallows Eve deal.
Horror Movie’s Poll
Use your shortcode to drive a horror movie poll by text message and offer a prize for entries. You could even have an invite only viewing of the winning movie in your retail store.
You could split it up into themes (Best Slasher/ Most Hilarious / Crapiest Kill Scene ) for more participants, more winners and more content.
Please feel free to contact us on 087 550 5108 if you wish to set up polls, surveys or keywords on SendMode SMS Marketing application, we’d be delighted to help you drive sales this Halloween.