As business owners we are experts in our own domains and know everything about our businesses, however when it comes to online marketing for business, it can be a bit overwhelming. This blog is all about online marketing and harnessing the power of the internet to bring more business your way.
Firstly, get a mobile optimized website. Make it clear, concise and easy for customers to get your value proposition. You don’t have to spend a fortune and can even use ready made website templates from companies like 1&1 or squarespace. Make sure it is mobile optimized as most people browse on mobile devices nowadays.
If you want to have a go at it yourself, use bootstrap and you can download a bootstrap template at getbootstrap.com. These templates are super responsive and mobile optimized.
Make sure there is a call to action on your website and when someone contacts you via the website, ensure you have permission to subsequently contact them with offers,promotions and information.
Do you need a mobile app for iPhone and Android? Unless you want to spend 5-10K on development I would say no. Also the number of downloads of branded mobile applications is small as consumers do not want to be tied into a single branded app and use up all their mobile screen real estate. Maybe talk to companies like ourselves about generic apps like “AppText”.
Next you need to think about online marketing.
If you want to get some people to your website, get a marketing consultant who understands Google analytics and give them a small budget to start. An adwords campaign will be created and you will see visitors who search for your particular business sector begin to land on your website.
From here it’s all about tweaking and improving.
- Watch where people are going on the site and where they bounce, indicating they do not see the value proposition
- Record all visitor numbers and conversion percentages and use these as a benchmark to improve month on month.
- When you are happy with your conversion rates you can decide how much money to put back into the online marketing each month.
As you build up your database of customers you now have an opportunity to send marketing promotions and offer out. This is where email, SMS and social media marketing come in.
We are in the business of SMS Marketing and have an online platform which has grown to over 12,000 customers across 17 countries. If you would like to know more about Sendmode and our bulk sms marketing platform please feel free to call us at any time on 021-300-2635 or email email@example.com.
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