Mobile Marketing Strategies this Holiday Season

The holiday season is fast approaching and we have a couple of tips to help with your mobile marketing campaigns. We are in the mobile marketing business, more specifically the SMS Marketing side and we’ve seen a number of holiday campaigns being super successful over the past 7 years.

Personalized SMS

THE single most effective way to make your customers feel valued is to personalize your SMS marketing to them. You can personalize by communicating promotions which you know they will value, for example if they are in a certain segment of your customer base and also by personalizing the message itself. “Hi John”, works a lot better than just “Hi”.

Gift Messaging

Use SMS to let your customers know when their pre-ordered gifts have arrived in-store. Apple use this technique at their service outlets. Say you are rushing around town doing your holiday shopping and you get a text saying “Your iPad has arrived and is ready for collection at 3 p.m.”. Now you can go straight to the outlet, buy the gift and keep moving.

Consumers love this as it saves them time in queues especially during such a busy time.

Festive Messages

Consumers will be flooded with festive messages this holiday season so be creative with your messages. Have a little fun to grab your customer’s attention.

Build your database

Your outlet is going to be very busy over the holidays and use this opportunity to build your opt-in customer database. Run an in-store competition and get permission from as many visitors as possible to widen your marketing pool for campaigns in 2017. Using a Mobile Keyword from Sendmode can automate this process and Opt-ins are then stored in your account. It is a perfect opportunity to increase the number of people you can directly reach with your future offers. You’ll be glad of the effort during the January Sales season.

I hope you found this helpful and thank you for taking the time to read our blog.

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Take Care,