Let’s get straight into it. You want to deliver your marketing messages in the most effective way to your customers and with mobile penetration at over 100%, you have decided (or are already using) some form of Mobile Marketing. With a myriad of options, here are some tips on how to get the most from it.
Permission based marketing is vital to the success of any marketing campaign from both your brands points of view and also for response rates. Your customers are much more likely to welcome your messages when they have given permission to receive them.
There are a number of unobtrusive ways to build you customer database using mobile marketing.
Use a mobile keyword which enables customers to text in to a keyword. For example; Text LOTTO to 51444 to enter competition. In our experience you need to have a worthwhile offer like Papa John’s in the US offered a free family pizza to everyone who texted in and received over 15,000 opt-ins to its New York stores. That’s 15,000 customers who they can market directly to in seconds.
Add a QR code to your existing in-store branding which when scanned by your customers will automatically opt them in to receive promotions from your brand.
Facebook and Twitter
Use the power of two of the most widely used websites in the world to increase your following. Be aware that because of the amount of content on these sites, your messages may be lost in the noise. You can however purchase Pay per Click advertising on both Facebook and Twitter and run advertisement campaigns.
Every visitor to your website is a potential customer and should be given the option to add at least their name, mobile and email to your customer list. Have a look at www.sumo.com for a great tool to harvest email addresses for newsletters.
Mobile Marketing Channels
Email, SMS and Social are the main mobile marketing channels and all three make it very easy to create, send and deliver information to your customers. All three have their advantages and disadvantages but some common best practise run through each of them.
Don’t Bombard Customers
SMS Marketing in particular can produce exceptional response rates and there is the temptation to over use it. This would however annoy people, harm your brand and customers will start opting out of receiving further information from your business.
Be compliant with Data Protection
You need to give your customers a free and easy way to opt-out of receiving communications from your business. Any reputable marketing company will have extensive knowledge of data protection laws in your jurisdiction.
Get to the point
Short, sharp and relevant marketing messages work best. We are being bombarded with messages every minute of every day so you need your messages to stick. No big long rambling emails or social media posts. Use images and Video to get more engagement.
Use SMS for appointment related messages
SMS text messages are read within 3 minutes of receipt and have proven an excellent tool to reduce appointment no-shows.
We hope you found the above information helpful and thank you for taking the time to visit our blog. We are available 24/7 for any of your questions on mobile marketing for your pharmacy and please feel free to contact us by email, phone or website chat at any time.