A universal goal for any businesses, small or large, is to sell the business’s product and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something that solves a problem, that they can’t refuse, or find elsewhere.
The smartest thing a small business owner can do is set out a clearly defined marketing plan that will set them apart from the competition. A marketing plan that clearly outlines how you will reach your ideal customers by effectively implementing your strategy.
Make sure to diversify your marketing strategy; Here are 5 marketing ideas for small business to consider
Ask for referrals
Referrals are one of the top ways to grow your business. You can exponentially increase the number of referrals you get, dramatically increasing your client base, by doing one simple thing- learning how to ask for referrals!
Many businesses forget about marketing offline. Referral marketing is one of the many strategies for promoting your business in the real world. This will help you connect with your clients on a personal level, which is sometimes missing these days.
Remember, most people like to help other people out if they can.
Have a look at a recent blog we published on The Power of Referral Marketing.
With an open rate of 98% in the first three minutes, SMS marketing guarantees that your message will be delivered directly to the hands of your target audience in a matter of minutes and at a fraction of the cost of other advertising campaigns.
Start a Blog
Write blogs on a regular basis – be consistent.
A blog is a great way to communicate directly with your customers. A blog will make your company appear open, friendly and helpful by creating content that is valuable to your audience. You can share your expert knowledge with potential customers which will help generate good quality leads.
Quality content that is beneficial to those in your industry will also generate natural backlinks to your website. Creating and distributing valuable and relevant content provides you with the opportunity to drive traffic to your website and increase customer acquisition.
Don’t just create amazing content and let it be forgotten about, if it’s relevant to a recent topic you are writing about – link it (i.e. – what I’ve done in the section above).
Apply for awards
Applying for business awards are a cost-effective way to gain some PR exposure for your company. It also validates who you are as a brand, as we as adding credibility to your business. Applying for awards puts your brand on the map.
While organic reach on Facebook may get lost in the sheer volume of posts that doesn’t mean that reach is dead if you’re willing to pay for it. Facebook’s ad targeting options are another excellent way to advertise.
These are, to name but a few, ideas you could use to get your small business into the minds of your target audience. Making sure you have a well-defined marketing plan will ensure that your efforts are a success.