With so many ways to market your business, it is important to use a blended approach to get the most from your marketing efforts. In our experience many business owners are reluctant to change and embrace newer marketing channels such as email, mobile or social as many have put considerable time into social media marketing for example, with very little tangible results.
We believe there is a middle ground where business owners can use a technology which is very easy to use and delivers their message in seconds to their customer base. This middle ground is SMS Marketing.
SMS Marketing is hugely popular with businesses worldwide (worth $70 billion in 2016) and when used properly will yield revenue returns much higher than other marketing channels. As SMS is the only ‘app’ on every mobile phone in the world, your messages are delivered to all your customers in one go.
Another statistic worth noting is that 90% of text messages are read within 3 minutes of receipt of the message. If you make your messages timely, with a good offer to your customers, it will help you to drive revenue.
Finally, if you have tried social or email before and are reluctant to try one of the newer channels again, give SMS a try and you’ll be pleasantly surprised with the results.
We have been in the SMS Marketing business for 7 years now and as a multi-award winning service provider, we can direct you to all best practices for using SMS Marketing and increasing your return. We will help with building your database, data protection legislation and the frequency and content of your SMS campaigns.
I hope you found this helpful in some way and thank you for taking the time to read our blog.