SMS Landing is where you include a link to a website or landing page within a Marketing SMS. It is becoming increasingly popular with marketers. Considering 98% of all SMS messages are read, business owners can be guaranteed their marketing campaign will be read by their customers. You may want to enhance the text message with a multimedia message of a landing page for a particular segment of your customer base.
Many experts predicted the end of SMS with the rise in popularity of OTT app such as like WhatsApp and Viber. However the SMS Marketing (known as A2P in the industry) is set to maintain strong growth over the next 5 years. There are many reasons for this, the availability of SMS on all phones, its ease of use being among them. SMS Landing also give business owners an extra option
The consumer will be reading your message and clicking on the link on their mobile phone and it is imperative that the landing or webpage be mobile optimized. The consumer must have a good experience and will then be more likely to engage with your offer.
You can create a number of landing pages for different segments of your customer base. For example; Rugby and Football supporters could be added to groups in your marketing campaigns and you can send a link to each group which will land at an appropriate page which will advertise directly to that group.
If you are struggling to get your message across in 160 characters and the website or landing page link is too long, use a URL shortener website. The best one is Google’s and is available at https://goo.gl/. This will shorten your URL to 10-12 characters.
Combining the open rates of SMS Marketing with SMS Landing can enhance the response rates you will get from your marketing promotions. If you would like to know more please click the image below for a no-obligation free trial with the Sendmode service.
For more information about bulk sms please visit www.sendmode.co.z/bulk-sms.
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