Black Friday, the traditional start of the Christmas shopping season falls on November 27th this year. Most major retailers will open early (sometimes opening in the middle of the night) and offer promotional sales with huge discounts to shoppers. Black Friday is one of the busiest shopping days of the year.
Below are some tips on how you could to make the most of this hugely popular day and increase sales on Black Friday using SMS Marketing.
Promoting Black Friday using SMS Marketing
With great offers available from retailer big and small, it will be difficult to grab the attention of your own customers. Why not use an SMS marketing campaign to reach them directly in the days leading up to Black Friday. Here are some ideas to get things started J
- First X customers to purchase a <Product> get a free <gift>.
- Invitation to pre-sale event before advertised opening hours to a your SMS opt-in customers, making them feel extra valued.
- Ask customers to text your keyword to the 88990 short code to receive a special offer. Thus providing extra value to existing customer while also building a relationship with new customers. See below.
Building your Opt-In database for future SMS Marketing Campaigns
Your customers will bring their family & friends into your store and use this opportunity to build your opt-in customer database. Why not run a competition and ask people to text in to your keyword on 88990 and provide their names, email address and mobile number to enter the draw for a hamper/laptop/iPad etc.
Make sure it says on the from that they are agreeing to receive future communications from your company.
Try to engage with every consumer you can during this busy time and you will reap more benefits during quieter times at the turn of the year when you can send an SMS promotion directly to these new customers.
Thanks for taking the time to read this blog,