If you didn’t already know that SMS marketing leads to consumer purchases, well here’s the proof !!! A recent study in the US asked consumers if they had completed a purchase as a direct result of some action taken on their smartphones.
The following slide is from a webinar by eMarketer which highlights which mobile channels drive engagement and conversions for smartphone users.
We love the fact that SMS marketing comes in at a whopping 41% with smartphone owners saying they made a purchase because of a text message they received. Now that’s a great statistic for SMS marketing.