Your restaurant is offering great food and great customer service, but there are still lots of empty tables during service? The competition between restaurants is fierce, meaning restaurants need to adapt the best tools to get people’s attention. Most people receive relatively few text messages from businesses, and it’s very hard to ignore a text message when it arrives.
With 98% of messages read within the first three minutes of delivery, what better way to get those customers through your doors than sending out a quick SMS! Nikolas Allen, author of Heavyweight Marketing says, ‘I’ve worked with several restaurant clients, and my favourite tactic is SMS Marketing.’
Grow your opt-in list
Give customers a reason to sign up to receive Bulk SMS messages from your brand. Expand your customer database using keywords or short code, ask your customers to text to receive special offers, menu updates, and promotions. Knowing your audiences and understanding that they are interested in what you have to say is vital to the success of your restaurant.
Customer Loyalty and Engagement
Texting is a great way to communicate with your loyal customers, they’ve already shown an interest in your business. Once they opt in, you can use SMS for exclusive offers or content for your members. 75% of people prefer to receive marketing efforts via text message.
Why not send your customers a birthday message as a token of appreciation for their business, maybe offer a complementary bottle of beer or glass of wine. In my experience, customers really appreciate these small gestures.
Keep your customers up-to-date
Sending your customers reminders of their reservations to avoid no-shows. Keep customers up-to-date with updates of menu changes (add a link to your menu in the message), events or promotions you may have coming up. This way customers are able to access your information at ease and are well informed.
Also, Have a list of opt-in customers that you can send a quick SMS to in case of cancellations.
57% of customers wish to receive coupons to their mobile phone. Coupons attached to SMS messages have a redemptions rate up to eight times higher that coupons attached to an email. Using mobile coupons for a bulk SMS campaign can help your restaurant reach a bigger and more targets audience.
Bulk SMS is all about driving repeat business in situations where customers have a genuine, proven interest in your product, which is why adding Bulk Text to your restaurant’s marketing mix would be perfect for customer retention.