Digital marketing strategies are essential for any business, no matter what size. Creating a digital marketing plan can sometimes be daunting. There are many digital marketing tactics that can be utilized including SEO, PPC, landing page creation, social media, email linked to a CRM marketing automation system – to name but a few. Online marketing is more than just signing up to Facebook and creating a website. It’s also a great way to promote your business inexpensively and can be very easily measured.
Research found that 51% of businesses don’t have a digital marketing strategy. Failing to focus on digital marketing is a big mistake. Companies with a good digital marketing plan have twice the revenues per employee. They also are more likely to see growth within the company.
The purpose of a digital marketing plan for any organisation is to force you through the process of researching and clearly articulating the aims and goals of your digital initiatives, along with clearly targeting digital personas, methodically choosing which channels to go after them and how.
Companies are not getting the most from today’s marketing because they don’t have a planned approach based on an integrated inbound marketing plan.
Here are some tips to create or improve your digital marketing plan:
Search Engine Optimization is an essential part of the marketing mix for any digital plan. A solid digital plan includes SEO and ensures that your content is not only reader friendly, but also engine friendly. If Google can’t find your message, you can be sure that no one else will.
There are three elements to creating a good SEO plan; Keyword research, backlink building, and social media.
Share valuable information with your social media followers, and become an expert in your industry. Not only does this build a trusting relationship between your business and your audience, it also gives brand exposure and lets your audiences know that you are genuinely interested in them.
Maintaining an active presence on social platforms is a fantastic way to engage with customers and build brand awareness at a low cost.
Use Analytics to find out what’s working
It is so important to measure your results. If you can’t measure something, it’s generally not worth spending too much time on, and the beauty of digital marketing is that everything is measurable. You need to find out what’s working and what’s not. You want to find out where your audience is coming from, and analytics will help you decipher what works best for your company. By constantly measuring your results, you will be able to figure out where your audience are and how to leverage your communication efforts.
Build a content strategy. Having a content strategy in place ensure that you aren’t just putting out content for the sake of it. You need to figure out who you are addressing and what you want to achieve, this way you will be sure that you are creating the most suitable content for the most suitable audience, in turn creating something that is valuable and beneficial. If your content fails to add value, don’t publish it.
That will get you started with your Digital Marketing Plan. Please do not underestimate the amount of work involved but if you start with these four tips you’ll be laying good foundations to drive more revenue to your business using digital marketing channels.
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