We fully appreciate how mobile the world is today and acknowledge that consumers carry their mobile phones with them everywhere. Recently released statistics show that we check our phones a whopping 150 times a day. However many mobile marketing channels such as Bulk SMS or Text Message Marketing are still underutilized by business owners.
Greg Murphy, Salesforce.com’s Mobile Product Manager, spoke recently about Bulk SMS Marketing and how organizations can use it to add serious power to their marketing mix. Greg’s’ interview is available on Salesforce’s weekly marketing podcast – The Marketing Cloudcast and the full podcast is available by clicking here.
Below are some takeaways from the podcast.
SMS has an open rate of 98% and 90% of Text Messages are opened within 3 minutes of being received
The mobile operator’s statistics for SMS are astounding. No other marketing can pretty much guarantee that a marketing campaign from a business will be actually read by 98% of their customers.
Millennials are keen to engage with companies through mobile messaging
Millennials have grown up with their mobile phones and are keen to connect with businesses using their mobile. Because that is what they are used to.
SMS is pre-installed on all mobile handsets
No other application is available on every mobile handset in the world. Whereas WhatsApp, Viber and the other OTT messaging apps have shares of the market, SMS has 100% share as it is pre-installed on every mobile phone.
Marketing today needs to be mobile
Business owners need to keep Mobile at the top of their marketing agenda. Consumers have an expectation that your brand is available to them, whenever they need it. With mobile usage driving more consumer spend each year, your marketing needs to reach your customer mobile devices. If it does not, you can be sure that your competitor does.
I hope you found this helpful and thank you for taking the time to read our blog.
If you would like a no obligation free trial of our Bulk SMS solution please click on the image below. Our staff will contact you shortly after registration and help with any questions you have.
If you would like to know more about bulk SMS please visit www.sendmode.co.za/bulk-sms.