Text message marketing with its growing popularity among the business community, is still met with a number of misconceptions. Before you decide to use text message marketing as part of your marketing mix we wanted to give you 7 reasons why so many businesses are now using it.
1. Text marketing is opt in and permission based.
It is widely proven that opt in marketing works. If you build a list of customers who wish to receive communications from you ( i.e. have opted in ) and then send these customers your offers and promotions using SMS, the response rates far surpass any other marketing channel.
2. Text Marketing is affordable, and gives you a great ROI.
Text message marketing is one of the most reasonably priced marketing methods out there, making it easy for even a small business to use. Not only is it affordable, but as text messages are delivered instantly you will see an immediate return on your investment.
3. Big brands use text message marketing.
Big brands like Coca Cola use text message marketing, but it is still, for the most part, untouched by smaller businesses. It should not be this way. Bigger brands, with much larger budgets than SME’s have reaped the rewards of using SMS and as smaller businesses, we should too.
4. You don’t have to be a marketing professional to send a campaign.
You know more about your business than any marketing professional, you also know more about your customers and the kinds of offers they will respond to. Also, setting up and managing a new SMS marketing campaign is incredibly easy. Although many other forms of marketing can be troublesome and tedious, SMS marketing is pretty basic and easy to manage.
5. SMS marketing is perfect for time sensitive promotions.
Let’s say the weather forecast comes in and it is going to be a scorcher this afternoon. Perfect for a butcher to send an SMS out with a BBQ deal. SMS arrives immediately into your customers handsets and they think, ‘Yes that’s what I’ll do this evening, have a BBQ !!’.
From idea to customer conversion in minutes! Because of the instant delivery and the fact that 98% of SMS are read within 3 minutes of receipt, SMS is perfect for time sensitive promotions like this.
6. It is becoming more popular than you think.
As mentioned above, even large brands use SMS to communicate with their customers; it is available on every single mobile phone on the planet after all.
7. You can use SMS to build your database.
You can also use SMS to build your database by for example, running a competition and encouraging people to text in to enter the competition and join your marketing list. If you have a newsletter sign up on your web site, send your customers a nice personalized welcome message via SMS.
We’ve been in the Text Message Marketing business for over 5 years now and with 10,000 customers, we know all about how it will help your business, no matter what industry you are in. If you would like to know more about Sendmode and our text message marketing platform please feel free to call us at any time on 021-300-2635or email email@example.com.
If you would like to try Sendmode for free with 25 free SMS credits, free use of our Social Media Management feature and with no obligation or Credit card required, please click the image below.
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