sms marketing tips

5 SMS Marketing Tips every Business Owner Should Know

If you are not using SMS Marketing as part of your marketing mix consider the following; 90% of SMS Messages are read within 3 minutes of receipt. SMS Marketing is a direct connection to your customer base and not using it is leaving money on the table. Below are 5 tips every business owner should know about SMS Marketing and ensure it can drive your revenue and customer engagement.

Know the Rules

The most important rule is you must get permission from consumers to contact them. This is not only a data protection rule but also an anti-spam rule. Put simply spamming people does not work. Sending quality promotions to people who have given you permission to contact them and are interested in your services does.

Know Your Customer

Segment your customer base into different groups and send them offers which they will welcome. Do not treat everyone the same as some customers may respond differently to a certain offer than others.

Keep it Concise

A short sharp promotion or offer under 160 characters. SMS is designed for fast interaction with concise messages to get the point across.

Call to Action

Ensure that there is a call to action of a time period on the offer
“50% off all shoes until 5 p.m. today at John’s Shoes”

Timing is Everything

Statistics show that the best time to contact customers with an offer is between 11 a.m. and 1 p.m. on the day of the offer or on the day before the offer begins. Flash sale offers are best on the morning of the offer at 11 a.m.

Do not send messages after 9 p.m. as it will annoy your customer base and result in them opting out of receiving future messages.

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I hope you found this helpful in some way and thank you for taking the time to read our blog.