There are more than a few reasons why bulk sms marketing is so popular with business owners. So we decided to jot down a few of them. Below are 10 benefits of using bulk sms.
1. 100% Market Potential
Everyone has a mobile phone these days and the only messaging app on every single mobile phone is your SMS app.
2. High Open Rate
Text Messages have an open rate of 98% compared to email marketing has an open rate of 23%. You can be pretty much guaranteed your bulk sms messages will be read by your customers.
3. Instant Opt-in and Opt-Out
With the use of mobile keywords customers can easily opt-in or opt-out of receiving messages from you. It gives customers total control, which is the way it should be.
4. Permission based Marketing
Following on from that, bulk sms marketing is permission based marketing. You may only send messages to people who have allowed you to do so. This means your messages are received and welcomed and contributes to the high conversion rates of bulk sms marketing.
5. Customers love it
Customers have asked to receive updates about your business which means they are interested in the services you provide. The proof of how much customers love bulk sms are in the conversion rates which beats all other marketing channels.
6. Flexible Platform
Send your message now, or scheduled it for later. Personalize the message to each customer’s first name, send an automatic text on someone’s birthday. There are lots of options with most bulk sms platforms.
7. Instant Delivery
Your messages are delivered in seconds to your customers. 90% of text messages are read within 3 minutes of receipt. So if you want to see immediate results, use bulk sms.
SMS has been around for 20 years now and trillions of text messages have been sent using the technology.
9. Mobile Friendly
Bulk sms messages are compatible with every mobile phone and with consumers spending more time connected via their mobile than desktops it is a must for business owners to have a mobile marketing strategy.
10. Bulk sms has high conversion rates
The overall conversion rate for bulk sms across all industries is 12%. However many industries report much higher returns, some as high as 50% such as in the FMCG sector. Even 12% is an excellent return however. If you send a bulk sms to 1,000 customers you will get 120 customers purchasing from you. Multiply 120 by your typical purchase price and you can easily work out how good the return will be.
With over 7 years’ experience in the Bulk sms Marketing business and more than 20,000 happy customers from all business sectors, we would love nothing more than to show you how Bulk SMS can benefit your business, drive sales and increase customer engagement. Click on the image below for a no obligation free trial.
I hope you found this helpful and thank you for taking the time to read our blog.